Infinit Inc.

Class

Senior Project

Software

Adobe After Effects, Illustrator, Photoshop

Year

2021

Purpose: To showcase the skill sets as a graphic major

The objective the project is to design a brand with my exclusive graphic skills.

Infinit Inc. is a fictional sports brand company. The mission of Infinit Inc. is to unleash human’s infinite potential through science and technology, with a slogan of “Break The Limitation”. Infinit brand emphasizes in modern, energetic and simplicity.

For this project, it would be focusing on the apparel product for the brand.

Duration: 40 hours (research, drafts, design)

30+ hours — logo research and design

10 hours — basic style guide

The Infinit logo evolved from the letter 'I' and the letter 'N'.

The reason is that the letters appeared twice or more times in the brand name 'Infinit'.

The green color was chosen as the main logo color because according to my research, the green color symbolizes energy, growth, progress, and sustainability. These symbolic meanings not only convey Infinit's mission, but also relates to a world environmental issue nowadays. This would provide the company a better reputation.

Duration: 5 hours (vinyl print & cut, heat press)

The logo was printed with black, white, and silver vinyl stickers onto jersey shirts and athletic crew socks.

The socks have 2 different printed version. The logo was printed onto the side of the sock (left). While the other logo was printed on the front of the sock (right).

These apparels are going to be used for photography purposes.

Break The Limitation.

1st Photo

Duration: 3 hours 25 minutes

1 hour — rough draft
1 hour — shooting
1 hour 5 minutes — editing
20 minutes — mockup

Two artificial lightings were set up on both right and left side of the model.

An octo softbox was used to soften light on the model's face, and a parabolic reflector with a 30'' grid as a backdrop. Click Here

2nd Photo

Duration: 3 hours 45 minutes

1 hour — rough draft
1 hour 20 minutes — shooting
1 hour 5 minutes — editing
20 minutes — mockup

No artificial lighting.

The shot was photographed at 1 o'clock noon. It took more than 6 tries to get the sunlight right at the position. Click Here

3rd Photo

Duration: 5 hours 30 minutes

1 hour — rough draft
30 minutes + 1 hour — shooting
2 hours + 40 minutes — editing
20 minutes — mockup

One artificial lighting was set up on the model's left side.

The picture was shot with 2 different attempts. An octo softbox was used to brighten up the model's face. Click here

1st Photo

Duration: 5 hours 5 minutes

30 minutes + 1 hour — shooting
1 hour + 2 hours 15 minutes — editing
20 minutes — mockup

One artificial lighting was set up on the front side of the model.

A small softbox was used to brighten the model's leg as the sky was too bright to capture enough details of her legs. The sky was also edited in Adobe Photoshop with the sky replacement tool. Click Here

2nd Photo

Duration: 3 hours 5 minutes

30 minutes + 30 minutes — shooting
1 hour + 45 minutes — editing
20 minutes — mockup

No artificial lighting.

The photo took some effort to get to the right composition as I was making used of the leading line composition technique. Some minor edits were also done to the track and the socks' additional text. Click Here

Duration: 28 hours 30 minutes

21 hours — designing
3 hours — storyboarding
2 hours 30 minutes — music finding
2 hours — mockup

The purpose of the animation:

To showcase the brand personality of modern, energetic, and simplicity.
To showcase the mission of "Break The Limitation".
To showcase the "infinit" possibilities/potentials.

The story of the animation goes from an energy ball colliding and causing an explosion in the universe. The explosion scatters a ton of particles. The silhouettes representing the "infinit" potentials then start showing up with their abilities. After getting their abilities, the "infinit" mission is accomplished.

Duration: 8 hours 41 minutes

6 hours 21 minutes — designing
1 hour 20 minutes — storyboarding
1 hour — mockup