TEJITSU
Game System Ad
-- Addy Awards 2021 --
Class
Web & Motion Graphics
Year
2020
Software
Adobe After Effects
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Purpose: To showcase the knowledge learned in Web & Motion Graphics class by creating a 15 to 45 seconds animation
The objective of the project is to promote Tejitsu Inc. new game system with a sense of futuristic using animation.
Tejitsu Inc. is a fictional consumer electronics and video game company. They target video gamers between the age of 12 to 25 years old.
It was my first time using Adobe After Effects. It took about 100+ hours to complete the animation, including storyboard planning and finding music.
ADDY Awards
Judges (left), Gold (right)
The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AAF Club competitions.
The American Advertising Federation (AAF), the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, D.C., and acts as the “Unifying Voice for Advertising.”
For more information, please visit https://aafheartland.com/
Project Chimps Animation
Client
Project Chimps
Year
2021
Software
Adobe After Effects
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Purpose: To create new intro slides for social media shorts and to promote the mission of Project Chimps.
The objective of the project is to create an animation of the primary logo and an animated film to highlight the mission "It's Their Time To Live."
Project Chimps is an organization that provides lifelong care to former research chimpanzees at its forested sanctuary in Georgia.
It took approximately 60+ hours to complete both animations, including storyboard planning and finding music.
Duration: 15 hours (storyboard, music, animation)
I have sketched out three drafts in total, and explained the ideas I had to the supervisor of mine.
Two of the ideas required the bird silhouettes to be animated. I mentioned I would need the original bird silhouette video to animate it or it would cost very much time.
Unfortunately, the organization did not have the original silhouette video, which I suggested to animate this idea instead.
Duration: 45+ hours (storyboard, music, animation)
In this project, I have full creativity freedom to design the animation.
The animation took a lot of effort as I was trying new motions. During the process, ideas also kept on changing due to lack of resources. The project was so large that the software crashed several times when designing the animation. Thus, to prevent the software kept on crashing, I created 2 different AE projects to divide the workload. At the end, the rendering duration of the project took about 2 hours.
Learning from the 1st time I used AE software, I have gotten better at using the camera tool. I also learned new techniques on using the repeater and the range selector.